LEADERSHIP SCIENCE.
ELITE PERFORMANCE.
REAL WORLD RESULTS.
Whether corporate or elite athletics, RedZone Advantage specializes in using an analytics-backed, sports-tested approach to help leaders and their teams perform when it matters most.
FOR LEADERS WHO PLAY TO WIN
In the Boardroom
on the playing field
Whether the stakes are a quarterly report or a fourth-quarter drive, we help leaders perform when it matters most. Our advantage is bringing leadership science and elite performance experience into one practical playbook.
our story
Redzone Advantage was built at the intersection of leadership science and elite performance.
It started at the University of Georgia when Professor Brian Hoffman mentored quarterback Aaron Murray through a senior research project on sports leadership. That work sparked a simple realization: too many teams rely on talent and motivation while leaving leadership development to chance. We created RedZone Advantage to change that, using evidence-based tools like structured feedback, clear goals, and challenge-based development to help leaders and teams execute when the stakes are highest.
WORK WITH
REDZONE ADVANTAGE
RedZone Advantage partners with organizations and teams that operate in high-stakes environments and want leaders who can think clearly, communicate effectively, and execute under pressure. Our work is grounded in research-backed leadership science and informed by real-world experience at the highest levels of performance.
We offer keynote speaking engagements that inspire and equip audiences with practical tools, along with customized consulting and workshops that strengthen leadership capability, team alignment, and performance over time. Whether on stage or working alongside your organization, our focus is the same: helping leaders perform when it matters most.
What people
are saying
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![Raving review for elite coach.]()
Rewarding
“Brian’s expertise and scholarly rigor helped transform a complex array of assessment-center principles into a coherent, globally applicable framework. Thanks to his leadership, the guidelines are both methodologically robust and practically actionable. Working with Brian was a highly rewarding collaborative experience.”
– DAVID BISCHOFF,
Chairperson, Assessment Standards of South Africa -
![Raving review for elite coach.]()
Transformative
“I have seen first hand the effect that RedZone Advantage’s process has on team leaders. It helped shape our offseason workouts and culture to position our team to compete for a championship.”
– MIKE BOBO,
Offensive Coordinator for the University of Georgia football team -
![Raving review for elite coach.]()
ENGAGING
“Brian has a rare ability to translate complex leadership and performance theory into practical, engaging insights that resonate strongly with senior leaders. His presentations are consistently thoughtful, evidence-based, and highly relevant, and I always make a point of attending when he speaks. I can confidently recommend Brian for keynote and leadership engagements.”
– HENNIE KRIEK,
CEO and President of Top Talent Solutions
Ready to Build Your Redzone Advantage?
If your organization operates in high-stakes environments and needs leaders who perform when it matters most, let’s start a conversation about how our speaking and consulting services can support your goals.